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| Introduction |
Intellectual property,
whether we realize it or not, affects us all during virtually every day of
our lives. If you have any doubt about this, consider whether you have
done any of the following things within the last 24 hours?
- Listened to the radio or a CD?
- Watched TV or a movie?
- Read a book, newspaper or magazine?
- Used software on your computer?
- Accessed a website on the Internet (as you are
obviously doing right now)
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What Is intellectual Property? |
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Intellectual property includes several different areas of law (e.g.,
copyrights, trademarks, patents, and trade secrets) which protect
creations of the mind as opposed to physical products.
In other words, intellectual property
involves property which has no physical existence. In many respects,
intellectual property is similar to physical property. For instance, it
can be bought, sold and stolen ("infringed" in copyright lingo).
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Types Of Intellectual Property |
The main
types of intellectual property are:
- Copyrights
- Patents
- Trademarks
- Trade Secrets
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What Is A Copyright? |
Copyright
law protects creative works of authorship. Many different types of works
can be protected by copyright such as:
- Books and other written works (poems,
magazine articles, etc.)
- Songs and sound recordings
- Movies & other audiovisual works
- Paintings, drawings and other forms of
visual art
- Computer programs
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What Is A Trademark? |
| A trademark
is something which identifies goods or services and distinguishes them
from others. Trademarks are commonly made up of words, names, symbols, and
pictures. |
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What Is A Patent? |
| Patent law
primarily protects inventions & discoveries. |
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What Is A Trade Secret? |
| Trade
secret law protects certain valuable business information which is (as the
name implies) kept
secret. |
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Why Do We Need Intellectual Property? |
| There are
several reasons why the law allows for the ownership of intellectual
property, but probably the most basic reason is that products resulting
from human intellect
can be valuable and the creators of these products should be able to
benefit from their creations. However, intellectual property is not only
intended to benefit creators, but also to benefit the public. The public
is benefited by having access to creative works (although not always free
access) which results in the advancement of knowledge and expression.
Intellectual property provides people with financial incentives to create.
Without any possibility of being able to make money from their creations,
people and companies would be much less willing to invest their time and
money in creating new works. This doesn’t mean that people would stop
creating altogether if intellectual property didn’t exist, but certainly
far fewer works would be created. For example, would authors write books
if there was no possibility of selling them and earning royalties?
Similarly, would songwriters write songs?
It is also important to consider whether
companies that sell creative works would invest money in their creation without
the protection provided by intellectual property? Consider just a few
examples:
- Drug manufacturers invest millions in
research and testing in order to bring new prescription drugs to the
market. These drugs are protected by patent law, which allows the drug
manufacturer (as patent owner) to have the sole right to sell the
patented drug for a period of time. Once the patent expires, anyone is
free to make and sell the drug which results in generic brand drugs.
- Major record companies generally spend
in excess of $500,000 to produce and market a new CD. The sound
recordings and songs contained on a CD are protected by copyright law.
If you think being a big record company is expensive, you're right, but
at least its not as bad as being a major movie studio which spends over
$50 million to make and market a feature motion picture (also protected
by copyright).
- Companies such as Nike and Coca-Cola
spend millions of dollars a year advertising their products under brand
names. These brand names as well as the names of the companies
themselves are protected by trademark law.
As you can see, making and selling
creative works can be quite costly. Without intellectual property law,
fewer works would be created and made available to the public. As a result
expression, innovation and the advancement of knowledge would be hindered.
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Conclusion |
In
a nutshell, intellectual property is important to creators since it allows
them to own and profit from their creations. However, it also benefits the
public by ensuring that more creative works and products will be created
and made available for use by the public. In fact, intellectual property
has become increasingly importance over the past several decades as we
have to a large extent evolved from an industrial to a "information
society." Many modern businesses most important assets are their
intellectual property rather than the physical products they produce.
Consider that:
- Coca-Cola’s various trademarks have
been valued at $24 billion.
- The richest individual in the world (according to
Forbes Magazine) is Bill Gates. Bill is so well off due to copyright
ownership, since the software sold (or more accurately licensed) by his company
Microsoft is protected by copyright.
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